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What exactly is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the process of improving the visibility of a website to search engines by using organic (unpaid and algorithmic) means so that the website shows up in the search results.  In general, the higher up on the page (earlier) and more frequently a website appears in the search results list, the more visitor’s the website will receive from the search engine users.

The acronym “SEO’s” can also refer to the “search engine optimizer”.  This is a term that has been widely adopted by the search engine industry for a person or consultant who performs optimization projects for their clients.  It also includes the employee that provides in-house SEO services.

When you are considering a company or individual for your search engine optimization, be sure to use someone who uses “white hat” tactics.  This will be someone who will follow the search engine guidelines to produce a site that is content rich and relevant to the searches.  These methods take a little longer to show up, but they usually produce results that last a long time.  “Black hat” tactics usually provide quicker results, but run the risk of being penalized or banned (temporarily or permanently).

Sharp Web Tools
of Traverse City can help you with your search engine optimization needs.



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Traverse City, MI 49686
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