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So What Is Social Media Marketing?

Social Media- Why Is It So Important?

Google search engines do over 2 billion searches a day.  More people searched through facebook last month MORE than Google.  That, in and of itself, is telling.

Our current economy is driven by Generation Y.  Our kids are telling us more and more about social media.  Adults 35 and up are listening to their kids and using social media to  make many purchasing decisions based on things they see through social media.

So what is social media? The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. It is how we brand our products.  It is how we create strong relationships pivotal to brand success.  It is how we put the service back into customer service. It is how we communicate with our customers, and more importantly, it is how are customers communicate with friends, co-workers, and acquaintances.  It’s more than “word of mouth”, it’s “world of mouth” and only a mouse click away.

With Social Media, you can expose the heart and soul of your brand or product.  It gives you the ability to join and monitor the conversation about your brand.  Social Media give you the opportunity to interact with your customer and RESPOND IMMEDIATELY to a dissatisfied customer.  It gives you the opportunity to handle your customer service well in front of your customer base.  If used well, it’s priceless.

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